{"id":25869,"date":"2018-08-13T11:35:21","date_gmt":"2018-08-13T11:35:21","guid":{"rendered":"http:\/\/luxurysafes.me\/blog\/?p=25869"},"modified":"2018-08-13T11:35:21","modified_gmt":"2018-08-13T11:35:21","slug":"luxury-design-craftsmanship-united-brhands-foundation","status":"publish","type":"post","link":"https:\/\/www.luxurysafes.me\/blog\/luxury-brands\/luxury-design-craftsmanship-united-brhands-foundation\/","title":{"rendered":"Luxury Design and Craftsmanship United By Brhands Foundation"},"content":{"rendered":"\n

Luxury Safes\u00a0<\/strong>admires everything that screams lust and elegance and uniqueness such as\u00a0luxury design<\/strong><\/em>\u00a0and\u00a0craftsmanship<\/strong>,<\/strong><\/em>\u00a0so we will present you now the CULTURE project as a way to elevate arts and crafts<\/strong> as much as design<\/strong>.<\/p>\n

\"Luxury<\/a><\/p>\n

Brhands Foundation brings together artisans and designers by presenting the CULTURE project\u00a0with raw materials ready to be shaped by the creativity and energy created through more or less unusual collaborations. That\u2019s how CULTURE is born, a creative hub that grew from\u00a0Brhands Foundation, one of\u00a0Covet Group\u2019s projects, known for gathering\u00a0design\u00a0<\/strong>and\u00a0luxury brands<\/strong>\u00a0like\u00a0Boca do Lobo<\/a><\/strong>,\u00a0Delightfull,\u00a0Brabbu, and others.<\/p>\n

\"Luxury<\/a><\/p>\n

Recently, we\u2019ve heard of Covet Group and their newly-inaugurated Covet Town, or the \u201ccity of design\u201d, like it\u2019s called in the media. It\u2019s in the middle of Covet Group, near Porto, in Gondomar, that now exists this creative hub,\u00a0CULTURE, that wants to be the meeting point where thinkers and makers work in a studio of artist,\u00a0artisans and designers<\/strong>. All of this to promote and project the future of Portuguese applied arts and trades, so that these don\u2019t come to an end and meet new chapters.<\/p>\n

CULTURE\u00a0has the ambition to preserve as many national arts and trades as possible, and for that to become a reality, it has gathered government entities, universities, polytechnics, professional centres, artists,\u00a0artisans and designers<\/strong>\u00a0with the goal of joining forces and give visibility to the Portuguese arts in the international market.<\/p>\n

\"Luxury<\/a><\/p>\n

Joaquim Paulo\u00a0and\u00a0Jo\u00e3o Barros\u00a0are two of the designers that are part of\u00a0Brhands\u00a0and that are the face of this challenge called\u00a0CULTURE. Joaquim Paulo tells us that\u00a0\u201cCULTURE project\u2019s main mission is to be able to put, all in one place, the artists,\u00a0artisans and designers<\/strong>\u00a0and to create a synergy where there\u2019s an exchange of\u00a0knowledge and know-how, and being able to project it onto pieces and\u00a0elevate\u00a0craftsmanship<\/strong>\u00a0through design for the whole world\u201d<\/em>.<\/p>\n

\"Luxury<\/a><\/p>\n

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Cl\u00e1udia Nogueira\u00a0is one of those young designers that has had the chance to experiment and get to know some of the arts better, also counting on the guidance of professor Almiro Amorim, from ESAD (Higher School of Arts and Design). According to Cl\u00e1udia Nogueira, her and the other young designers started by\u00a0\u201cunderstanding and researching what were the several arts\u201d<\/em>\u00a0and which ones they would like to work with. She highlighted filigree and reminded us that there\u2019s a jewellery department in the company, where they have the chance to\u00a0\u201cgo from theory to practice, where we can not only see but be with the artisan, and be close to him and try to understand how it\u2019s done, understand the technique itself, and the components that surround the art\u201d<\/em>, she says.<\/p>\n

See also:\u00a0Luxury Furniture Behind The Scenes: The Art Of Hand Painted Tiles<\/a><\/p>\n

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\"Luxury<\/a><\/p>\n

Nuno Barra, Marketing and New Product Development Director at Vista Alegre Atlantis, believes that\u00a0\u201cthere are many points of contact, eventually there are even new types of products that can start from here<\/em>\u201d. When we talk about\u00a0artisanal techniques and design, applied to the\u00a0world of luxury goods, Nuno Barra clarifies:\u00a0\u201cIt\u2019s the combination of the two areas, not even design can do it, it will never be able to make its pieces without the collaboration of the artisan and the artisan also needs design to able to make the pieces that are valued nowadays. Because what is valued today won\u2019t be what is valued in twenty years, things change. But that joint collaboration, and I really believe in all of the areas, either there\u2019s a collaboration among the areas or there\u2019s always something missing. Just like the creation of the product\u00a0<\/em>and the billing of the company, if there isn\u2019t a combination of these several areas something will fail during the process, there has to be a collaboration\u201d<\/em>.<\/strong><\/p>\n

\"Luxury<\/a><\/p>\n

Lu\u00eds Rocha<\/em>, Director of CEARTE \u2013 Centre for the Professional Training in Craftsmanship, believes\u00a0\u201cthat it\u2019s\u00a0<\/em>an extremely ambitious project, but it\u2019s extraordinary, and it\u2019s in line with what\u2019s fought for at a national level and at a European level, for the development of our\u00a0craftsmanship sector\u00a0and to sell Portugal out there and in here with what distinguishes us, what identifies us and what makes us different\u201d<\/em>.\u00a0<\/strong>Lu\u00eds Rocha emphasizes that what makes the project different is its commercial nature because\u00a0\u201cwithout marketing,\u00a0<\/em>without selling, without money, none of us believe, none of us live and, therefore, this is also a great asset of the project\u201d<\/em>.<\/p>\n

\"Luxury<\/a> \u00a0\"\"<\/a><\/p>\n

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The presentation of CULTURE was one of many design events<\/strong> that was hosted by the Covet Group aiming to elevate\u00a0design<\/strong>\u00a0and\u00a0craftsmanship<\/strong>. It is remarkable how this group is focused not only on interior design, but also on preserving the arts and crafts\u00a0from the portuguese heritage.<\/p>\n

You might also like:\u00a0Secrets From Portugal: The Special Edition Of CovetED Magazine<\/a><\/p>\n

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Luxury Safes\u00a0admires everything that screams lust and elegance and uniqueness such as\u00a0luxury design\u00a0and\u00a0craftsmanship,\u00a0so we will present you now the CULTURE project as a way to…<\/p>\n","protected":false},"author":18,"featured_media":25887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3034],"tags":[3835,2266,969,2590,1089,2982,3630,1466,1402,266],"_links":{"self":[{"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/posts\/25869"}],"collection":[{"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/comments?post=25869"}],"version-history":[{"count":5,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/posts\/25869\/revisions"}],"predecessor-version":[{"id":25889,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/posts\/25869\/revisions\/25889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/media\/25887"}],"wp:attachment":[{"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/media?parent=25869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/categories?post=25869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxurysafes.me\/blog\/wp-json\/wp\/v2\/tags?post=25869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}