BaselWorld finishes today and the endless novelties from the jewellery and watch’s world led the trade show to the level that the organization already got the public used to.

Today we are going to talk about Rolex.

The Cellini Collection. It celebrates the eternal elegance of traditional timepieces with a contemporary twist. It combines the best of Rolex know-how and its high standards of perfection with an approach that heightens watchmaking heritage in its most timeless form. And it has been updated.

Rolex’s release from Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld – Celine Time Diamond Edition new cellini time sword shaped hands15721047019838aj

The brand defines it:

Hours, minutes and seconds form the essence of everyday timekeeping. The Cellini Time captures the present as if nothing else were of importance; nothing but the magic of the moment.

Its simple, clear dial pays tribute to the timeless codes of classic watchmaking, while reinterpreting them with an elegant modernity. Faceted and shaped like a two-edged sword, the hands count off each second, each minute and each hour with the full precision of the self-winding chronometer movement at the heart of this prestigious timepiece.

The Cellini Time captures the present as if nothing else were important; nothing but the magic of the moment. It is a witness to life’s most precious occasions.

This year it was offered in four new versions with a touch of eternity – their bezels resplendent with diamonds, like some of the dials. Reinterpreting with elegant modernity the timeless codes of classic watchmaking, the applique hour markers are divided by a minute track that has been moved towards the centre of the dial, closer to the tips of the hands. Faceted and shaped like two-edged swords, the hands count off each second, each minute and each hour with the full precision of the self-winding chronometer movement at the heart of these prestigious timepieces.

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Rolex’s release from Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld – Celine Time Diamond Edition CELLINI TIME DIAMOND EDITION

Celine Time Diamond Edition launched at BaselWorld

Exquisite diamonds adorn both the dial and the bezel whilst sword-shaped hands measure time with full precision thanks to a self-winding chronometer at the very heart of the model. The usual Cellini lugs have been also been refined: think a smoother shape, added elegance and a final polished touch.

In pure classical style, the Cellini Time models are equipped with a strap in black alligator leather, and a buckle in 18 ct white or Everose gold to match the watch case. This traditional closure is proudly set with a Rolex crown at its centre.

Rolex’s release from Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld – Celine Time Diamond Edition feat10

Rolex’s release from Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld - Celine Time Diamond Edition Rolex’s release at Baselworld – Celine Time Diamond Edition new rolex cellini time watch1572104704151RBs

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Contemporary lines and refined elegance merge in the double bezel of the Cellini Time. This bezel manufactured in a single piece consists of a very finely fluted outer ring – reminiscent of one of the Rolex hallmarks – and an inner ring set with 96 diamonds. This striking aesthetic detail allows spectacular plays of light.