One of the most appreciated high-end brands, TAG Heuer, launches two special-edition modern watches designed with street artist Alec Monopoly.
The luxury brand TAG Heuer has revealed its latest collaboration with world-famous street artist Alec Monopoly, two special editions of its Formula 1 and Carrera Heuer 01 timepieces models with a unique design. The artist appropriates the luxury watches by this famous brand as creative media with his colorful and humorous pop-art spirit.
Since 2006, TAG Heuer collaborated with Alec Monopoly, who came to fame in 2008 with his colorful graffiti featuring the iconic character Mr. Monopoly. Ten years after, the high-end brand announced the American street artist as its Art Provocateur, infusing the Swiss watchmaker with his creativity at multiple levels.
Alec Monopoly and TAG Heuer chose London to launch the latest designs spawned by the artist’s creative explorations with Maison’s master watchmakers. The graffiti artist has reentered two iconic models with a contemporary design, the Formula 1 and Carrera Calibre Heuer 01, both featuring the little banker Monopi decked out in his top hat and red bandana, throwing green cash across the dial.
The story behind the creation of these resolutely pop art modern watches has been captured in a short video in which the character created by the artist comes alive in the TAG Heuer Manufacture in La Chaux-de-Fonds, Switzerland. Alec Monopoly embarks on a nocturnal romp before finding a hiding spot on the dial of the Carrera Heuer 01, exhibiting the same bold, inventive spirit that has always inspired TAG Heuer.
These models are stunning and marvelous craftsmanship masterpieces of art. Perfect to elevate a luxury lifestyle, each of these modern watches are original, supreme, original, creative and authentic.
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