House of Bucherer has some of the most famous brands of luxury watches in their boutiques due to a long and continuous collaboration based on knowledge, mutual respect and the highest skills in their corresponding fields.

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To celebrate this unique connection with partners, Bucherer presents Bucherer Blue Editions, an exclusive collection with Blue as the central theme, imagined together with exceptional manufacturers and you can use these watches as gift ideas for men, the true men’s jewellery.

RADIOMIR 1940, Panerai

Bucherer Blue Editions - Luxury Watches

The color blue not only hints at the roots of Bucherer in the city of Lucerne, Switzerland, it also reminds us of Panerai’s and the company’s connection with the sea. “This BLUE EDITION is a tribute to 20 years of a really successful partnership between our two houses, which are linked by shared values and a common vision: quality, expertise, excellence”, states Carlo Ceppi, European Sales Director at Panerai.


Bucherer Blue Editions - Luxury Watches

To celebrate their latest collaboration for the BLUE EDITIONS, Piaget chose to transform the face of its iconic model Altiplano, which has broken records with its ultra-thin case. “Subtle, nuanced and deep, the Piaget blue is a symbol of freedom. On this unique model, the dial is inspired by a fine midnight-blue suit, which an elegantly dressed gentleman would combine with an equally sophisticated rose-gold watch”, explains Quentin Herbert, International Marketing Director at Piaget Watchmaking.


Bucherer Blue Editions - Luxury Watches

The BLUE EDITIONS project is the highlight of the collaboration that the watch brand Longines and Bucherer have maintained over many years. The anniversary watches developed as part of this project use the colour that unites the two companies: a deep blue tone that represents elegance and timelessness – two key elements of the philosophies of both companies. They were developed as part of the “The Longines Master Collection”, the Swiss watch brand’s most successful line worldwide.


Bucherer Blue Editions - Luxury Watches

Slender and delicate, these Master Ultra Thin BLUE EDITIONS express an horological philosophy based on reducing functions and their representation to the absolute essentials: «This Master from the BLUE EDITION is a watch for men who value understated, simple elegance and high-quality products that are manufactured in Switzerland», declares Cédric Torres, Brand Manager of Jaeger-LeCoultre in Switzerland.

See also: Collectors Guide: The World’s Best Luxury Timepieces 


Bucherer Blue Editions - Luxury Watches

When Bucherer imagined the BLUE EDITIONS, Chopard was enthusiastic about the project and began designing a special watch for the occasion immediately:  “Our relationship with Bucherer is based on sincerity, confidence, and stability… and all of this is expressed in the colour blue! This colour is also associated with precision, a decisive quality in our industry” asserts Chopard.


Bucherer Blue Editions - Luxury Watches

Independence, tradition, and innovation are part of the DNA of Carl F. Bucherer. The Manero Peripheral created for the BLUE EDITIONS testifies to this philosophy and to the company’s exquisite craftsmanship: “The petrol blue dial was created especially for this model and is an intriguing contrast to the stainless steel case and the dark blue alligator leather strap. It is also a homage to the city of Lucerne, Switzerland, where we have our roots – and whose coat of arms contains the colour blue.”, says Renato Bonina, Managing Director Europe of Carl F. Bucherer.


Bucherer Blue Editions - Luxury Watches

The Heritage Black Bay Bronze Blue is the perfect fit for the Bucherer BLUE EDITIONS collection. Traditionally, blue has always been the “Tudor colour”. The characteristic element of the Heritage Black Bay Bronze Blue is its eye-catching, bronze-coloured case. Choosing this metal, a durable alloy of aluminium and bronze allows for a subtle, unique patina that reflects the routines of the wearer, turning the piece into a highly personal collector’s item.


Bucherer Blue Editions - Luxury Watches

Taking part in the BLUE EDITIONS project is an opportunity for Audemars Piguet to once again present a unique and exquisite watch. This watch has a powerful and sporting nature and is extremely well-built, and is also a timepiece that plays with contrasts: the blue counters stand out clearly on the white dial, which is enhanced by a bezel set with diamonds. The combination of stainless steel and rose gold in this Royal Oak Offshore BLUE EDITIONS is unique and was created exclusively for Bucherer.


Bucherer Blue Editions - Luxury Watches

To strengthen this relationship, the Swiss manufacturer created an exclusive Venturer Small Seconds, which features an astonishing blue fumé dial, a unique blue balance wheel as well as a blue Straumann® Hairspring. “This blue coloured fume dial is as dark as a midnight blue sky and expresses the symbol of loyalty. In addition, this colour provides an unexpected twist that complements formal, business and casual wear” says Edouard Meylan, CEO of H. Moser & Cie.


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