Justin Timberlake keeps rocking around, and this time, the superstar singer created the Twelve Thirty Club, together with restaurateur Sam Fox and with the interior design firm, AvroKO. Luxury Safes will take you inside this luxurious and conceptual place, and let you understand the reason why it has recently been christened “Upper Broadway.”
Sam Fox and Justin Timberlake‘s three-story Nashville restaurant and bar is a multi-faceted concept that offers music, food, and nightlife! It features a 400-seat Supper Club, a vibey Rooftop Bar, an elevated Honky Tonk, and an intimate Honorary Member cocktail lounge. It’s Located on Lower Broadway, the city’s rowdiest tourist thoroughfare.
Honky Tonk is the concept for the luxury space, but instead of the tobacco-stained walls, the new restaurant and bar has hand-painted murals and antique chandeliers. It holds three floors and has two restaurants and five bars!
We didn’t want any reclaimed wood on the walls or neon lights that spell out ‘Tequila made me do it.Sam Fox, on an interview to Architectural Digest
The goal was to create a honky-tonk in Nashville that was actually chic, a distinctive space that paid a tribute to the city’s music scene in a sophisticated setting.
The idea to open The Twelve Thirty Club came from Justin Timberlake. The superstar lives nearby in an Haute-rural town called Leiper’s Fork, and after they met, Justin Timberlake proposed Fox the idea of becoming business partners. The restaurateur opened more than 120 restaurants during his career, but this one is the most expensive, at $25 million. Besides, when it comes to design, it’s also the most intensive, thanks to AvroKO.
Justin Timberlake worked really closely with the design firm, as he gave a lot of valuable input and design feedback during the process.
Thought and consideration went into every aspect of the building, from architecture and lighting to how guests will interact and feel in each area. After seeing the finished Supper Club, I think we nailed creating a space that will provide an exciting experience people will not only enjoy but want to revisit.Justin Timberlake, on an interview to Architectural Digest
The “countrypolitan” aesthetic is present in the whole space, AvroKO achieved a sumptuous jewel-toned palette, using marble, antiqued mirrors, high-gloss paint, and touch-me materials like soft leather and velvet.
Each floor has its own color scheme, and also, its own offerings and overall flavor. At the top is the Supper Club, an opulent 400-seat restaurant that is the most expensive space, dripping with Deco details, a patterned marble floor, orange-red velvet-covered swivel chairs, coffered ceilings, and a gold leaf dome, surrounded on many sides by a hand-painted mural of a dark Tennessee forest by Texas artist Scott Staples. One level below is Honorary Member, a jewel box cocktail bar that serves as a VIP area and sexy private party venue.
The term, Twelve Thirty, was the designation given to drinkers at Prohibition-era speakeasies, which were exclusive bars. The name is a nod to the Twelve Thirty’s policy of inclusivity: Everyone who walks through the doors is an “honorary member.”