The Dolce & Gabbana boutique in Aoyama displays a play of lights and shadows reveal the refinement and wonder of the creations. This luxury interior design project is a masterpiece by Gwenael Nicolas of Curiosity Studio. The Italian fashion brand Dolce & Gabbana commissioned the top interior designer to create a unique design for this luxury store where theatrical lighting irradiates products: take a look and get inside the new black and gold Dolce & Gabbana store in Tokyo by French designer Gwenael Nicolas.

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 1

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 2

Photo: Curiosity Studio

 

The result of this design project is a 550-square-meter space that uses dramatic contrasts among pale and dark surfaces to focus on garments and accessories, with 400 spotlights across the ceiling that move around and switch on and off. According to the top interior designer Gwenael Nicolas: “The lights frame the products and also parts of the walls and floors, so areas appear and disappear constantly.”

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 3

Photo: Curiosity Studio

 

See also: Five Impressive And Expensive Hotels Owned By High Fashion Brands

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Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 12

Photo: Curiosity Studio

 

Inside this interior design project by Gwenael Nicolas from Curiosity Studio, the lighting design creates pools of bright light and areas of intentional shadow to suggest the natural play of light on a sunny day. Furthermore, all the walls and plinths are painted with matt-black paint, which was selected to reflects the light to seem white when hit by the spotlights.

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 5

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 6

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 7

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 8

Photo: Curiosity Studio

 

Curiosity Studio described this luxury store with a unique design as glowing like a candle against the chiaroscuro effect used in the rest of the store. According to Gwenael Nicolas from Curiosity Studio, the luxury design reflected his ambition to translate the experience of online shopping into a physical environment. The Dolce & Gabbana flagship store in Aoyama, Tokyo, invites visitors to live a unique experience: this is one of the top spots in the world to live a luxury lifestyle at its best.

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 9

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 10

Photo: Curiosity Studio

 

Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas' Unique Design gwenael nicolas Inside Dolce & Gabbana Aoyama Store: A Gwenael Nicolas’ Unique Design Inside Dolce Gabbana Aoyama Store A Gwenael Nicolas Unique Design 11

Photo: Curiosity Studio

 

Designed by Gwenael Nicolas of Curiosity Studio, with lighting design from Barbara Balestreri Lighting Design (BBLD), this luxury store emphasizes the lines between retail establishment and fashion show, giving to space a different dynamic with a stage in which customers become the actors and the display is a symbol of retail storytelling.

 

See also: Where To Shop In Paris: The 10 Best Luxury Stores

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Source: Arc Magazine & dezeen