The city of Rome has a special place in Bulgari’s heart and is still a great source of inspiration for the Italian luxury jewelry brand! Luxury Safes is going to share with you the Italian capital’s influence in Bulgari’s desire to invest in the future, through heritage works.
The iconic Spanish Steps in Rome are the original home of Rome’s most famous fine jewelry house, Bulgari. Sotirito Bulgari, the founder of the luxury brand opened his first boutique at the top of the Spanish Steps in 1884!
The Eternal City and its historic and famous places are part of Bulgari’s identity. Besides providing inspiration for some of the brand’s most celebrated jewelry and watches, they are committed to Rome, as it invests significantly in their upkeep. As part of Bulgari’s 130th-anniversary celebration, back in 2014, Bulgari began an extensive multi-million dollar renovation of the storied staircase in what has become a series of ongoing works, which the brand curator Lucia Boscaini titles the “cultural patronage projects”.
When looking at Rome, Boscaini considers the inspiration is endless! The spirit of Rome, the harmony around the city translates into Bulgari’s works.
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It’s been over 20 years since the B.zero1’s presentation and in that time it has become one of Bulgari’s most emblematic designs, with more than two million rings sold. Zaha Hadid’s special edition of it, a wave-like four-band creation inspired by the geometry of the Colosseum. Also, the artist Anish Kapoor did his own interpretation, with double rings of sleek rose gold framing a concave center of mirror-like steel.
The multi-award-winning Octo Finissimo sports watch, first launched in 2014 takes inspiration from the ancient stonework in the Basilica of Maxentius and Constantine, the great of the basilicas in the Roman Forum. On the other hand, the Diva’s Dream, a recent collection of fine bracelets, earrings, necklaces, and rings featuring a delicate fan motif, was inspired by the colors and shapes of the mosaic floors in the Baths of Caracalla, situated just south of the Colosseum. Caracalla’s mosaic floor followed the Spanish Steps as Bulgari’s next restoration project, completed in 2016.
Bulgari’s dedication to the revival of the Eternal City’s unique heritage shows no signs of slowing down. This year, the luxury jewelry Maison installed new lighting for the ninth-century BC Ara Pacis shrine, a superb marble altar depicting scenes from a Roman legend!