Following the launch of his PrEP+ nightclub in the Big Apple, Frank Ocean surprised everyone again, as he revealed his second business endeavor, a luxury jewelry brand, and accessories company, Homer. Last week, the musician opened doors to its first store, on 70–74 Bowery at the New York Jewelers Exchange.
The exclusive new brand, Homer, won’t be available online, meaning shoppers must visit the sleek New York City storefront. The store is now open, and walk-in appointments are available!
The jewelry store was designed by ANY, the architecture duo composed of Nile Greenberg and Michael Abel, it combines aluminum and urethane with the playful decadence of the jewelry it sells.
Homer’s prices range from $395 for a silver ring to $1.898 million for a white gold necklace covered in diamonds. Also, Frank Ocean’s Jewelry brand offers silk scarves, which range in price from $230 to $460. But the most impressive of all Homer’s releases may just be its exclusive collaboration with Prada for the store’s grand opening, although a few details have been shared, the Homer catalog showcases two Prada bags and one anorak jacket, in colors ranging from baby blue to seafoam green.
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Homer is considered the father of history and history is meant to endure—the same as diamonds and gold—and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone.Frank Ocean (in conversation with the Financial Times)
The interior of the store is sleek and minimal, but it’s far from boring! It features elusive and enticing parts – Textured white display cases feature the jewelry on bright chartreuse backings. On the back wall, there is an image of a silk scarf, and green jewelry boxes are foregrounded by impressions of alien-like figures. Just like the pieces, the store’s bright, distinct colors bring the futurism of the ’90s and early 2000s to mind.
Frank Ocean never kept his appreciation for design a secret. Pierre Paulin and other designers gave him inspiration for the look of the new store.
I have a Pierre Paulin sofa at home, and it’s futuristic, but also natural. Paulin started out as a sculptor who was interested in flowers. I think there’s something peaceful and high tech about the natural world. There’s an interplay there that is interesting to me. I use green a lot because it is the stem of a flower and all color works with it. I like Brazilian modernism. Sergio Rodrigues’s furniture is beautiful, warm, and inviting.Frank Ocean (in conversation with the Financial Times)