The most awaited design event of the year has come to an end, after a week of mesmerizing events and the return of Salone del Mobile. Following the cancellation of 2020’s edition, Milan Design Week 2021 was like no other! Looking back to the best of this year’s event, we couldn’t avoid wonder, are luxury fashion brands taking over Milan Design Week? Find for yourself, as we show you how luxury fashion brands stole the show!
Hermès stole a lot of attention during Milan Design Week. Taking over La Pelota venue in Brera, the luxury fashion brand released their new home collection, with a dramatic installation design by Charlotte Macaux Perelman. Materials are the major focus of this luxury collection, playing on raw and natural materials, incorporating unique expertise and know-how.
DIOR MEDALLION CHAIR EXHIBITION
TOM DIXON FOR VALEXTRA
Together with Valextra, an iconic Italian luxury leather goods brand, Tom Dixon released an exhibition entitled “Black Light”, inspired by the archives of the Milanese masters, Gio Ponti, Ettore Sottsass, and Achille Castiglione. An outstanding display of 10 monumental LED lights alongside the new chiaroscuro handbag capsule collection.
Gucci opened a temporary store on Via Manzoni 19, where it presented a cabinet of curiosities filled with fantasy, dubbed Gucci Cartoleria. Toy trains whiz upside-down on the ceilings, monogram canvas-patterned books float in midair, and fans open and shut at will, like animatronic characters, are some of the examples of how the space was enriched with unexpected surprises, suspended in an atmosphere of wonder.
RICK OWENS – DIALOG WITH EMERGING ITALIAN DESIGNERS
Rick Owens’ designs vary in finishes and textures, as they can be black, golden, or nitrate, but they all combine a precise modernist look with a contemporary minimalistic line. The designer has influenced an entire generation of artists and sculptural designers over the years. At Milan Design Week, curated by Galerie Philia, the exhibition focused on his works aesthetically questioned by contemporary Italian sculptural design artists. The unique event created a dialog between a curated selection of emerging Italian designers and Rick Owens’ impactful design artworks.
Bulgari asked four artists to represent their own ideas and points of view of Metamorphosis at Galleria D’Art Moderna (GAM), during Milan Design Week. With the idea that “metamorphosis is the most revolutionary and profound accomplishment in the life of a person, a society or the world at large, and art and design are its main interpreters” in mind, Azuma Makoto, Daan Roosegaarde, Ann Veronica Janssens, and Vincent Van Duysen show their interpretation on this theme, with diverse installations.
OFF-WHITE X GINORI 1735
The luxury fashion brand, Off-White presents a new limited edition home collaboration with Ginori 1735. Associated with the highest quality design, Ginori 1735 expresses the Italian excellent in pure porcelain. The luxury brands, revealed a remarkable combination of tradition and modern innovation, producing a collection that combined elements of high-end design with the off-white ™ keys of youth culture and contemporary conversation.
STONE ISLAND’S 5TH PROTOTYPE RESEARCH SERIES
Stone Island displayed the prototype research series 5, at its showroom in Via Savona 54. The series 5, which is not yet at an industrial scale, applies copper nanotechnology on raso. The result is a trench coat made in the iconic stone island cotton raso bonded externally with a light non-woven fabric on which a nanometric copper layer has been deposited through the pvd (physical vapor deposition) technique. The purpose of the luxury fashion brand with this project is to investigate the natural oxidation characteristics of copper in the atmospheric environment, borrowing this technique from industrial uses.
VERSACE HOME COLLECTION
Versace Home presented a new collection of furniture and accessories during the Milan Design Week 2021. Featuring a collaboration between Donatella Versace and Ludovica and Roberta Palomba. The luxury fashion brand‘s stylistic codes are present in the pieces, that combined silk, metals, marble, solid jewel tones, and Versace’s patterns and motifs.
ISSEY MIYAKE worked side by side with designers, and artists to celebrate creativity, inspiring a sense of joy and wonder that is universal for people of all cultures. “In the making” is the name of the project they presented at the Milanese store, where it faced creatives with the creation of garments that reflect the lifestyle of the wearer, developing original materials and revisiting the creative process itself step by step for this luxury fashion brand.