The new Les Extraits perfume collection gathers the talent and expertise of Louis Vuitton perfumer Jacques Cavallier-Belletrud and architect Frank Gehry. The groundbreaking collection of perfumes features five new fragrances in collectible bottles by Frank Gehry.
Both are titans and trendsetters in their respective industries, but this collaboration between Louis Vuitton and Frank Gehry represents a new chapter for both, as they split their creativity and reshape their past works.
Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, created his first collection of perfumes with no top, heart or base noted, the basic building blocks of a typical fragrance.
I wanted to venture where no one goes anymore. To reinvent the notion of an Extrait (the most highly concentrated form of perfume) in a contemporary way.Jacques Cavallier Belletrud
Wind performed a vital part in Cavallier Belletrud’s production of the fragrances, as he had in mind what scents are mixed in the air that blows through Grasse, France, where his laboratory is housed at Les Fontaines Parfumées. He took a common fragrance form, an extract of perfume, and renewed it by banishing the scent’s traditional structure, with top, middle and base notes, for these long-lasting, fresh fragrances.
On the menu there’re five fragrances: Dancing Blossom, defined as a “cascade of flowers”; Cosmic Cloud, a dive of the senses; Rhapsody, a feeling of light and freshness brought by flowers; Symphony, a union between heaven and earth; and finally Stellar Times, a time journey through to rediscover the splendor of the temples of tales, of these gardens embroidered with mosaics and marvelous fountains.
The unique fragrance bottle is Gehry’s first-ever, and is a continuation, in miniature of Gehry’s iconic design of the Foundation Louis Vuitton in Paris. The imposing building took 3,600 curved glass panels to create the impression of 12 sails colliding in a mass of fluid, wind-swept lines. On the other hand, this bottle was invented as the 13th sail, which echoes that movement with a curved glass body and a crumpled aluminum top that sways like fabric caught in the wind. A parallel leather case features similar, twisting shapes.
How do we make it so captivating that it catches the eye and says something both about the house and its contents? That’s how we started looking at these shapes. We wanted to create something that elicits emotion. That brings a sensation to life. That when you look at it, you say, “Oh!” Then when you smell it, you say, “Ah!”Frank Gehry about his collaboration with Louis Vuitton