Presenting the supreme bespoke experience, Lamborghini and D’Avenza are allowing consumers to customize their suit and their car so they can match. The innovative and rather surprising partnership promises the exclusivity to a whole new level.
Continue reading, we tell you everything abou this surprising partnership.
The project name is Ad Personam Lamborghini d’Avenza and it gathers the suit maker from the Italian seaside town of Avenza di Carrara, a luxury fashion brand d’Avenza and another prominent Italian brand Lamborghini.
“Heritage Italian brands Lamborghini and d’Avenza share a past that has remained exclusive to a select clientele,” said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. “Recently however, both brands have made a definite turn towards a wider market where they can promote products that are destined for a particular type of clientele, most probably of foreign origins.
With the help of a customization process covering every detail, Lamborghini offers its customers the chance to create a bespoke car. In it’s turn, d’Avenza allows to create an exclusive bespoke suit, thanks to the expertise of a tailor that will do everything that it takes for the suit. The customization accentuates the uniqueness of the product, besides, obviously, engaging more consumers. The unique experience enables the consumers to get something they won’t be find anywhere else, giving a chance to own one-of-a-kind product.
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Lamborghini-d’Avenza collaboration was announced at the Geneva International Motor Show 2015 in Switzerland. There were created three ready-to-wear blazers: three different styles with different design, including a two button single-breasted blazer with half-belt, a two button blazer with peak lapels and one double-breasted option. Two pairs of trousers complete the look where the style embraces the concept of elegant and casual chic while preserving the classic roots of both Lamborghini and d’Avenza.
The Lamborghini d’Avenza blazers will be distributed through the Lamborghini dealer network, the Collezione Automobili Lamborghini boutiques and selected multi-brand stores worldwide. The Ad Personam customization program from Lamborghini lets the luxury vehicle drivers the right to select the final paints, passenger compartment color combinations, leathers, Alcantara colors and a myriad of other details. The result – an exceptional Lamborghini that reflects the person behind the wheel.
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